SEO 1stStart with the end in mind

Being paid, like you would figure is vitally fundamental in your business because if you are not paid, why are you in business?

You may be astounded at the amount of business people who allow their customer base to make payment when and if they get around to it. I know a trader who continuously holds bad debts like accolades. Why, do you think? Very possibly because he won’t bring himself to ask for the money and people just intimidate him.

If you give a client credit, do so only after they proved consistency to you by paying cash on delivery (COD) for a while. Furthermore, you need to gauge whether they have the resources to pay you - if they don’t then why do business with them. Don’t kid yourself into thinking “I need the work” or “I need the sales”. It’s pointless when you do the service or providing the goods for zip if you do not get paid.

If you are the type of person who can’t ask for the cash when the work has been done, try these tips:
Tell your customer that when the job is done with, you need cash or cheque. They will probably have it ready at the point of sale and you don’t have to ask for your payment.

When sending out the quote, make sure your payment terms are simple.

Form an invoice that has the terms of payment clearly printed and send the client the invoice when the job is finished up. They should look at the invoice and immediately assume they will pay for it now without you having to say a word. Fabricate an “evil boss” who may skin you alive if you don’t go back with the fee for the service.

Set up your bank branch to have you running with Merchant facilities so you can accept credit cards like Mastercard and Visa. The large part of people possess credit cards and it would cease the problem of the client not having a cheque account or not having the right cash in their pocket.

Moreover, don’t be asked not to keep hold on the promised goods till you have been paid. Don’t forget, until the goods have been paid for, they remain to be yours.

If you plan to give somebody credit, be sure you have taken the following contact information off them some time BEFORE you allow them credit.

• Name
• Address
• Phone number
• Bank name and address
• Account no.
• 3 trade references with their names, addresses and phone numbers

Once you possess all this information, ring the bank and make for sure that they do have an account there. Then, phone every trade reference and request if they pay their fees correctly or if they have had any dilemmas with them.

Most people will be willing to tell you if the person is troublesome. If everything is OK, allow them a moderate level of debt, say no more than $500 (depending on your business). Monitor the operation of the account for a few months before allowing this amount to be exceeded.

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As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a personal manager, has been practised for many years.

When direct marketing is embraced to establish connections or relations between the marketer and the consumer, it is too easy to suggest that all forms of direct marketing communications achieve a closer relationship, a closer bond between the two parties. Such a conclusion exaggerates what generally happens in the marketplace.

Direct marketing is all about generating a direct response from the consumer and about direct communications to the consumer. A direct response is needed to generate better understanding of the advertising message or to motivate transactions. Direct communication is simply about media reach efficiency. Relationship marketing is a concept that transcends these pragmatic direct marketing objectives.

Kotler appropriately positions the concept of relationship marketing as one which applies principally to business-to-business situations:

Smart marketers try to build up long-term, trusting, `win—win’ relationships with customers, distributors, dealers and suppliers. That is accomplished by promising and delivering high quality, good service, and fair prices to the other party over time.

It is accomplished by strengthening the economic, technical, and social ties between members of the two organizations. The two parties grow more trusting, more knowledgeable, and more interested in helping each other. Relationship marketing cuts down on transaction costs and time; in the best cases, transactions move from being negotiated each time to being routinized.

Outside of `membership’ or `continuity’ programs, there are two basic ways to approach consumers. The first is with a product and price combination considered to be `the standard’. That is, the proposition is essentially of long standing and relies on the features and benefits being competitive. The second way, normally of short-term duration, is a `special offer’. Direct marketing textbooks are full of the theory, practice and case histories relating to `the offer’.

The choice of basic propositions or selection of special offers depends on the circumstances of the individual firm and its competitive environment. The right proposition or offer can make a world of difference to response cost-effectiveness.

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